Marketing and branding: why is knowing the difference important? How do they work together?
Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand.
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CREDITS – EPISODE 02: “THE DIFFERENCE BETWEEN MARKETING AND BRANDING?”
Host: Patrick Zajdel
Featured Guest: Jim Albanese
Executive Producer: Aldert van Nieuwkoop
Producer/Director: Dave Mader
Director of Photography: Andrea Chan
Editor: Andrea Chan
Sound: Andrea Chan
All images and featured music were sourced from the public domain.
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i liked the last question, very good
this is awesome
This video saved me a lot of money. My brand is non existent right now and I was going to a marketing company who wanted to charge quite a bit of money when after watching this I see I’m not even ready to be marketing yet.
I don't get Apple's brand, but they make a lot of money.🤔
Great video Patrick and Jim! There was a lot of helpful content – thanks!
good job
Learned some basic but important insights! Thank you!
Very insightful
Great video Thinkr team.
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How would one venture into branding as a career? (Asked by a college student who is interested in the process of choosing a degree)
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How do you sell a client on branding that only wants design?
Simple point taken. This is brief and to the point. Thank you!
understanding the magic of branding is making me feel like I'm starting to see the light
Alright so I'm one of those people who's been in the marketing business and didn't believe the hype. But what exactly is branding? I mean don't you have to build a brand with a lot of money? or does Jim only mean the brand itself, the things that as a branding marketing guy can control, such as the message, or the logo?
Question for the person reading this, if you read it plz dm Instagram @feikeleemkuil because I probably won't see this: Can you say that the market place is the same as your target audience? Because the president in this video said "If your brand doesn’t have the personality and voice, that is accepted by the marketing place." I was confused because you need to resonate with your target audience right, not necessarily with everyone. So the question: Is marketplace and target audience the same by definition?
Thank you 🙂 I feel more prepared to my exam in marketing now 🙂
Thank you!
https://www.handtdesignmedia.net/p/courses
I have created a webinar and an online course on branding your business – check them out and offer feedback!
Professional video
Great explanation given to differentiate the two vital parts of the business.
This is so interesting and open my mind
Intern sitting like a boss, boss sitting like an intern reminded me of Bertrand Russell: "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence.'
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Thanks
4 Inexpensive branding strategies for small businesses: https://goo.gl/DqCYkQ
Thanks – this is super interesting for my intro to marketing class!
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?
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