What is branding? What is marketing? What is the difference between branding and marketing? What should come first? Which is more important, branding or marketing? Donald Miller, author of Building A Story Brand recently put it out there that marketing is the first and most important thing you do as a company. Fabian and Melinda react to Donald Miller.
Marketing is what you say it is. Branding is what they say it is.
“Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.” from Allan Dib’s 1 Page Marketing Plan.
Ep. 20 with Melinda Livsey and guest Fabian Geyrhalter.
1 Page Marketing Plan by Alan Dib.
Building A Story Brand by Donald Miller
Video Referenced –
Get in touch with the guests:
#TheFutur #Branding #Marketing #MelindaLivsey #ChrisDo
👉See our Academy Channel:
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
🎙 Futur Podcast:
✍️ Futur Blog:
Love the content? Become a sustaining member for $5/mo today.
Essential Reading for Creative Professionals:
Essential Design Books:
Kits & Proposals:
Visit our website:
Mandarin (Chinese) Subtitles on UiiUii
We love getting your letters. Send it here:
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
🙏 Support The Futur by purchasing through our affiliate links:
Retro Supply Co.:
✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion:
Bring Your Own Laptop Tutorials:
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Ricky Lucas
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne
Xem thêm bài viết khác: https://quangcao5giay.com/truyen-thong/